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Thursday
Apr132017

Full Tilt Partners With Amplio Recruiting, Only Staffing Firm Sourcing 100% Of Talent From Refugee Workforce

 

“Clarkston is 1.4 square miles. The most ethnically diverse square mile in America,” says the Mayor of Clarkston, Georgia, Ted Terry. It’s a designation that TIME magazine bestowed on the city where more than half of its residents are refugees from all over the world. It is also home to Amplio Recruiting, one of Full Tilt’s newest clients.

Amplio has been staffing Atlanta businesses with the talented refugee workforce since 2014. Founder Chris Chancey visited Clarkston to learn more about the refugee resettlement process in America and learned that the city houses one of the largest refugee resettlement communities in the country. It has an unemployment rate over 50%. As a social entrepreneur, Chris saw an opportunity to employ these legal and diligent newcomers to the U.S. and provide positive impact for companies throughout Atlanta.

Within a year, Amplio was placing more than 200 refugees with companies around Atlanta. By 2016, refugees they placed were deeply engaged with the products and services offered by Wal-Mart, Google, Tesla, among a dozen others.

We are working with Amplio to drive brand awareness and tell their story, as well as the stories of these refugees and the local businesses they service. Our marketing programming includes media relations, strategic content development, and social media consulting to place Amplio in front of the right audiences. Interested in learning more about Amplio? We have two early results for them that include this article from Inc. Magazine, and Chris’s interview on The Dana Barrett show.

 

Thursday
Mar302017

FULL TILT PARTNERS WITH ULTIMATE ENTERTAINMENT HUB, DAVE & BUSTER'S

Sometimes clients come along that are all about the fun. This is certainly the case with our newest Full Tilt client partner, Dave & Buster’s Entertainment. It’s the well-known restaurant and entertainment hub that offers guests the opportunity to “Eat. Drink. Play. Watch.” All in one location.

Our team is working closely with Dave & Buster’s to promote the May 2017 grand opening of its new Alpharetta, Ga. location. As a part of our marketing initiatives, we will spread the word and share the restaurant’s news through social media strategy, content development and community outreach.

Founded in 1982 and headquartered in Dallas, Dave & Buster’s operates more than 95 venues across North America. Providing an extensive selection of American food and super-cool beverages, the latest arcade games, private room accommodations for company meetings, group events, etc., as well as numerous televised events, Dave & Buster’s creates an inviting space for all. 

 

Monday
Mar272017

Full Tilt Client Receives 2017 NPS Best of Staffing Awards

We love to give recognition when it’s so well deserved. Our long time client, Hire Dynamics received Inavero’s Best of Staffing Client and Talent Diamond awards this year for the eighth consecutive year.

Inavero runs Net Promoter Score (NPS) surveys for the staffing and accounting industries on which these awards are based. NPS results are measured from a single question that measures the likelihood a person will recommend a company to a friend or colleague using a numeric scale of 0-10 – ten being extremely likely and zero being not likely at all.

This year, Hire Dynamics received their highest NPS of 9 or 10 out of 10 from 68.9% of their clients compared to the industry’s average of 29%.  Additionally, they received a NPS of 65.7% from talent placement, which also beats the industry’s average of 47%.

“Employer branding is a critical part of any marketing program today as the competition for really great talent continues to increase significantly,” says Full Tilt Consulting President Lisa Tilt. “Organizations like Hire Dynamics that recognize creating a positive and nurturing workplace culture and treating people well is one of the very best marketing strategies you can have.”

Hire Dynamics’ CEO, Larry Feinstein, has done an exceptional job at keeping this company on the right path to employing outstanding, hard-working people in a collaborative-environment. A national recognition such as this validates their superior service of hard work and leadership qualities. Our team works with Hire Dynamics to create strategic branded content in an effort to build and expand their reputation. We congratulate HD for their accomplishment and are privileged to be a part of their many successes. 

Thursday
Mar232017

Full Tilt Partners with Windsong Properties, the Premier Homebuilder for Active Adults

We are thrilled to announce our partnership with Windsong Properties. Founded by Steve Romeyn and Mark Carruth in 2003, Windsong has been building beautifully personalized homes for the active adult community living in North Atlanta.

 Full Tilt is working with Windsong to drive brand awareness and tell the wonderful stories of residents living in all of its properties. Part of our marketing programming includes media relations, strategic content development and social media consulting work to place Windsong in front of the right audiences.

 Recognized often for its work by the Greater Atlanta Homebuilders’ Association, Windsong’s team of expert designers and builders create the best possible home and surrounding greenspaces for the empty nesters demographic. Thinking of every detail that will enrich the lives of its residents, Windsong homes are about enjoying and living among an extended family of neighbors. We love their mantra – “Where Life’s A Breeze” – and look forward to our long a fruitful partnership!

 

Tuesday
Feb142017

Lisa Tilt featured in "Corporate Responsibility" magazine

Tuesday, February 14, 2017

How to Grow the Business Bottom Line

By Lisa Tilt & Jennifer Hartz

Companies should use marketing communications strategies that leverage their social responsibility investment

There are two critical business imperatives that drive corporate operations—revenue enhancement and human resources. If both of those business levers could be augmented and sustained through one program, would you apply it? That is the outcome when organizations purposefully align corporate responsibility with marketing communications (MarComm).

According to the Committee for Encouraging Corporate Philanthropy’s Giving in Numbers 2016 report, business performance is tied to social responsibility. This finding presumes that companies are connecting their public and business strategies and they are skilled at sharing that information internally and externally. If either of these presumptions is untrue, then a great deal of time and money is being wasted.

Paralleling CR and MarComm allows a business to derive the full value of its civic investments. This symbiotic relationship touches every level and function of the organization—from operations to sustainability, or from regulatory practices to growth.

Once a leadership team decides to leverage CR with intentionality, it’s time to develop a platform and programs that support organizational opportunities to engage the MarComm team to amplify success in that area. There are revenue enhancement through three performance areas: brand differentiation, new products and services, and new markets.

Please read the rest of the article here.